User Researcher | Initial research
Project spanned over one week, part-time, as an independent case study
Speculative project refreshing a frequently grimy and transactional realm: airlines. With the rise of boutique travel, the hypothetical client planned on launching a new airline with a focus on southeast asian countries.
How do I create a tight, well-thought out user experience and a new brand and web presence to satisfy and delight travelers when they fly on a boutique airline. What do users want from a flight experience?
I independently completed the project from initial brainstorming and research, wireframing and testing, to final prototype creation. I created brand identity based on marketing goals.
Based on initial research, I was able to determine basic user desires for flight experiences to begin creating a new product.
Initial Research and Market Analysis
I compared major airlines and read user reviews to identify user delights and pain points. Extensive airline reports found at www.passengerexperienceconference.com and other online resources also highlighted features that created positive user experiences.
Based on the research, seat comfort, destination information, customer service, ease of check-in/boarding, and low fares were important to passengers when traveling for vacation and leisure. All would be recommended to be incorporated in a new airline product.
Resulting User Desires
• Ease of check-in and boarding
• Seat and overall comfort
• In-flight destination information
• Flight timeliness
• Value for money
• Friendly airline crew
• In-flight entertainment
View my full research report here:
Banyu Air Research Summary